The right accounts. Real conversations.

More sales opportunities. A clearer path to revenue.

Account-based outreach for PeopleGuru, an HR and payroll software provider.

PeopleGuru • peopleguru.com • Account-Based Marketing

The Reported Outcomes

10

Target industries reached

+374%

Increase in sales outreach

30+

Target-account sales leads

18%

Lead-to-meeting ratio

Published Results / 310 Creative

Industry

HR + Payroll Software

Audience

Named Account Stakeholders

Objective

Qualified Sales Meetings

Team

ABM + Sales Outreach

Company Overview

One platform. Many business stakeholders.

PeopleGuru brings HR, payroll, and time management into a unified HCM platform. Its offering includes talent acquisition, benefits, onboarding, reporting, and compliance.

Its buyers include HR, finance, payroll, and executive teams. A complex software decision calls for a clear value story across the buying group.

The Commercial Context

Payroll accuracy.
Less administrative friction.
Better workforce visibility.
Support for business-specific workflows.

The Challenge

Turn account selection into sales conversations.

Commercial context: complex B2B software buying involves multiple stakeholders. Outreach needs relevance, coordinated follow-up, and a clear reason to meet.

Account Relevance

Prioritize companies where the buying conversation has a commercial purpose.

Buying Group Complexity

Speak to stakeholder concerns rather than treating every contact alike.

Sales Conversation Quality

Measure progress toward meetings, not activity alone.

The Solution

Named accounts. Coordinated outreach.

The engagement combined account selection, stakeholder mapping, multichannel copy, LinkedIn advertising, email outreach, and appointment setting.

The source describes an ABM and outbound engagement; website redesign, GEO, and broader CRM implementation are not documented.

Six workstreams.
One account-focused program.

Account Opportunity Mapping

Identified promising named accounts.

Stakeholder Mapping

Mapped contacts within target accounts.

Multichannel Messaging

Developed ABM campaign copy.

LinkedIn + Email Outreach

Launched coordinated outreach across both channels.

Appointment Setting

Supported progression into sales conversations.

Targeted LinkedIn Ads

Activated account-focused paid campaigns.

The ABM Approach

Focus the accounts. Connect the buyers.

A source-based workflow, without an assumed project timeline.

Identify

Select target opportunities.

Map

Understand named-account stakeholders.

Engage

Coordinate multichannel outreach.

Meet

Support appointment setting.

The Results

Broader outreach.
More qualified sales leads.

Published results include 10 industries reached, 374% more sales outreach, 30+ target-account leads, and an 18% lead-to-meeting ratio.

Revenue growth, acquisition costs, deal values, and measurement dates are not disclosed. These figures describe outreach and lead outcomes.

Revenue Implications

An opportunity begins with a relevant conversation.

These are leading indicators, not proof of booked revenue. Sales must qualify fit, confirm the buying process, and advance each opportunity toward a decision.

Recommended tracking: accepted opportunities, pipeline value, win rate, sales cycle, and closed-won revenue. These KPIs are a proposed follow-up scorecard, not additional PeopleGuru results.