Leads in the ABM campaign
Sales pipeline coverage
Sales-qualified leads
Lead-to-opportunity rate
Published Results / 310 Creative
Enterprise Storage + AI Infrastructure
CIOs + CTOs + Technical Buyers
Qualified Enterprise Pipeline
Account-Based Marketing
Cloudian provides S3-compatible object storage software for enterprise data management, AI workloads, data protection, and private cloud environments.
Its current portfolio includes HyperStore and HyperScale AIDP. Infrastructure purchases involve technical fit, security, operational requirements, and economics across multiple stakeholders.
AI-ready infrastructure.
Ransomware resilience.
Hybrid cloud scalability.
Data sovereignty requirements.
Cloudian needed more qualified engagement in a competitive enterprise technology market.
Focus on high-value infrastructure buyers.
Differentiate storage and security value.
Differentiate storage and security value.
Account segmentation, persona messaging, LinkedIn advertising, and intent targeting focused engagement.
Account landing pages, nurture workflows, technical content, and sales enablement supported enterprise evaluation.
Prioritize strategic enterprise accounts.
Address stakeholder priorities.
Reach enterprise technology buyers.
Focus on relevant account signals.
Support multi-touch engagement.
Align content with buyer evaluation.
An editorial sequence of documented campaign work; no delivery timetable is assumed.
Identify relevant enterprise accounts.
Connect messaging to buyer priorities.
Coordinate targeted outreach and media.
Support sales with technical content.
Published figures report 381 campaign leads, 18% higher pipeline coverage, 2.7× sales-qualified leads, and a 213% increase in lead-to-opportunity rate.
Source: 310creative.com/results/b2b/cloudian. Revenue totals, baselines, and measurement dates are not disclosed. Current company context: cloudian.com.
Marketing and sales can coordinate account priorities, stakeholder coverage, qualification, and next steps. Shared account plans connect technical interest to an opportunity the enterprise sales team can progress.
Recommended KPIs: engaged target accounts, buying committee coverage, sales-accepted opportunities, influenced pipeline, win rate, sales cycle, and closed-won revenue. These are proposed measures, not additional reported Cloudian results.
