Two ways to work together: flat-rate projects for defined outcomes and month-to-month retainers for ongoing growth. Both start with your revenue goals and a clear scope.
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The commercial outcome comes first
Defined scope. Clear milestones.
Ongoing growth. Flexible priorities.
Priorities, deliverables + investment
A clear plan + commercial review
For a specific business challenge with a clear finish line. We agree the scope, deliverables, timeline, and fee before work begins so you can plan the investment with confidence.
ENGAGEMENT FIT
Best for a focused initiative, launch, or foundation your business needs to move forward.
Commercial objective: define the buyer experience, positioning, revenue foundation, or conversion constraint the project will address.
Agreed scope: document deliverables, milestones, review rounds, responsibilities, and acceptance criteria in your proposal.
Clear investment: receive a fixed fee for the approved scope, with payment milestones and any external costs identified separately.
Controlled changes: additional requirements are scoped and priced for approval before the extra work begins.
Brand + Creative, Web + Digital, and Revenue Operations foundations can be delivered as projects. GEO + AI Search assessments, demand strategy, and media planning can also be scoped to a defined outcome.
For businesses that need continuous improvement across their revenue journey. Your monthly investment supports an agreed service mix and a prioritized roadmap that evolves with commercial evidence.
ENGAGEMENT FIT
Best for ongoing demand, buyer visibility, conversion improvement, and revenue alignment.
Monthly scope: agree the capabilities, deliverables, capacity, responsibilities, and review cadence included in your engagement.
Revenue priorities: focus each planning cycle on the constraints and opportunities most relevant to qualified pipeline and profitable customers.
Commercial reviews: connect delivery to buyer response, opportunity quality, conversion, and revenue where the data supports attribution.
Month-to-month flexibility: renew monthly, with cancellation notice and transition responsibilities clearly stated in the agreement.
Combine GEO + AI Search, Demand Generation, Media + Activation, and ongoing Brand + Creative, Web + Digital, or Revenue Operations support. The service mix follows your business goals.
Your proposal reflects the opportunity, the complexity of the work, and the resources needed to deliver it. We explain what is included and what sits outside the agency fee.
ENGAGEMENT FIT
Compare scope, accountability, and business fit alongside the price.
Business complexity: target markets, buyer groups, product or service portfolio, geographic coverage, and the length of your buying cycle.
Starting point: existing brand assets, website condition, CRM setup, measurement quality, and the foundations that need attention.
Delivery requirements: volume, specialist needs, integration complexity, stakeholder approvals, and the pace of implementation.
External spend: advertising budgets, software subscriptions, hosting, production, and third-party services are identified separately when applicable.
You receive a defined scope, fee, payment terms, timeline, dependencies, and measurement plan. Performance targets reflect your baseline and sales cycle; pricing does not imply guaranteed revenue.
Tell us where growth is falling short and what success would mean. We’ll recommend a project, a monthly partnership, or a phased combination based on the work your business needs.
ENGAGEMENT FIT
Choose the engagement that fits the problem and your capacity to act.
Share the goal: tell us about your business, ideal customers, current challenges, and the commercial outcome you want to improve.
Review the opportunity: discuss the starting point, buyer journey, internal capacity, timing, and available performance evidence.
Define the right scope: agree the priorities, capabilities, responsibilities, and measures that give the engagement a clear purpose.
Review the investment: receive the proposed fee, deliverables, timeline, payment terms, and the next steps to begin.
Your free proposal makes the recommendation concrete so you can assess the business fit before committing.
The right commercial arrangement makes expectations clear from the start. Here is how to evaluate a project or monthly engagement with (512) B2B.
ENGAGEMENT FIT
Your written proposal and agreement define the final scope and commercial terms.
Which engagement should we choose?\nChoose a flat-rate project for a defined outcome and finish line. Choose a monthly retainer when you need ongoing delivery, learning, and improvement. We can also sequence a foundation project before monthly support.
What is included in the fee?\nYour proposal lists the services, deliverables, review cadence, responsibilities, and reporting included. External costs such as media spend and software are identified separately.
Are retainers month-to-month?\nYes. The engagement renews monthly. Your agreement will specify notice periods, billing dates, transition requirements, and any separately approved project commitments.
How are scope changes handled?\nWe assess the request, explain the effect on investment and timing, and agree the change before additional work begins. Monthly priorities can evolve within the agreed capacity.
No fixed revenue return is guaranteed. We agree commercial objectives, establish a baseline, and evaluate progress against qualified pipeline, conversion, revenue, and acquisition economics with clear attribution limits.
